Performance & Core Web Vitals

Speed optimization, LCP, FID, CLS and technical performance improvements. A fast website converts better.

What does performance optimization involve?

Performance optimization focuses on speeding up your website by improving Core Web Vitals: Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS). Google uses these metrics as a ranking factor, and faster sites demonstrably convert better - every extra second of load time costs you conversions.

We analyze your website with Lighthouse, WebPageTest, Chrome DevTools and Google Search Console (CrUX data). We identify the bottlenecks: oversized images, render-blocking JavaScript, unoptimized fonts, missing caching or slow server response. Each problem gets a concrete solution.

We implement the optimizations ourselves: image compression and modern formats (WebP/AVIF), lazy loading, critical CSS inlining, JavaScript deferring, CDN configuration and server-side caching. After each change, we measure the effect on both lab data and field data.

What we do

  • Core Web Vitals optimization
  • LCP, FID and CLS improvement
  • Image and asset optimization
  • Caching and CDN strategy
  • Server-side optimization

Why Bezza Media for performance?

We combine performance expertise with deep SEO knowledge. Core Web Vitals are a Google ranking factor - we optimize not just for speed but also for the specific metrics Google measures. That delivers double returns: better rankings and better conversions.

Our development background makes the difference. We do not need to throw a performance report over the wall to a developer - we carry out the optimizations ourselves. From server configuration to frontend code, we tackle the complete picture.

We measure results on real user data (CrUX), not just lab tests. Lighthouse scores are useful but do not tell the full story. We monitor how your website performs for real visitors on real devices and connections.

Back to overview Website Optimization

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