Marketing Automation Training
Learn to set up and manage marketing automation yourself. From strategy to execution - practical and hands-on.
What does a marketing automation training involve?
Our marketing automation training teaches your team to independently set up, manage and optimize automated marketing flows. From strategy and flow design to platform configuration and reporting - after the training, your team can work independently with marketing automation tools.
The training is hands-on: we work in your own marketing automation platform (HubSpot, ActiveCampaign, Mailchimp or another system). Your team learns to configure lead scoring, build email sequences, apply segmentation and measure performance. Every exercise is based on your own data and use cases.
We cover not only the technology but also the strategy. When is automation worthwhile? Which flows deliver the most value? How do you prevent automation from becoming impersonal? That strategic layer makes the difference between a team that can press buttons and a team that builds truly effective automation.
What we do
- Marketing automation strategy
- Platform training and configuration
- Flow design and implementation
- Lead scoring and segmentation
- Reporting and optimization
Why Bezza Media for marketing automation training?
We train from daily experience with marketing automation. Our trainers build flows themselves, optimize campaigns and wrestle with the same challenges as your team. That practical experience results in training that is relevant, honest and immediately applicable.
We tailor every training to the level and needs of your team. A team just starting with automation has different needs than a team looking to optimize existing flows. We assess the level beforehand and align the program accordingly.
After the training, we are available for questions. Every participant receives reference materials and access to a Q&A session after 4-6 weeks. This guarantees that the knowledge sticks and your team does not get stuck at the first challenge after the training.
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